Step 1: Strategy & Planning

Every successful link-building campaign begins with a solid strategy. At Adaired, we don’t build random links; we build links with purpose.

Based on this research, we develop a customized link acquisition roadmap tailored to your client’s goals. Whether the objective is ranking improvement, authority growth, or local SEO enhancement, our strategy aligns link placements with measurable outcomes.

We also carefully plan anchor text distribution to maintain a natural backlink profile and reduce risk.

Step 2: Manual Outreach & Relationship Building

Unlike low-quality providers that rely on automated systems or private blog networks (PBNs), we use 100% manual outreach.

Our outreach specialists identify niche-relevant, authoritative websites, build genuine relationships with site owners and editors, pitch valuable content ideas aligned with publisher guidelines, and negotiate contextual link placements.

We prioritize websites that have real organic traffic, strong domain metrics, editorial standards, and relevance to your client’s industry.

Step 3: Content Creation & Placement

Once a placement opportunity is secured, our content team takes over. Each article is written to blend seamlessly with the publisher’s existing content, ensuring authenticity and higher acceptance rates. We focus on contextual placements within the body of the content rather than low-impact sidebar or footer links.

Before final publication, every piece undergoes quality review to ensure relevance, readability, and compliance with search engine guidelines.

Step 4: Quality Assurance & Compliance

Quality control is a core part of our white-label link-building framework. At Adaired, we verify website authenticity and traffic metrics, link placement accuracy, proper anchor text usage, indexing status, and no spam signals or toxic link patterns.

Our internal review process ensures that every backlink meets our standards before it is delivered to you. We prioritize sustainable SEO practices aligned with search engine guidelines to protect your clients’ long-term performance.

Step 5: White-Labeled Reporting & Delivery

Transparency is essential for agency partnerships. You receive comprehensive, brand-ready reports that include live link URLs, domain authority or DR metrics, traffic estimates, anchor text used, placement type (guest post, editorial, etc.), and publication date.

All reports are fully white-labeled, allowing you to present them under your brand identity. From your client’s perspective, your agency executed the entire campaign. This makes it easy for you to demonstrate value, justify retainers, and strengthen client trust.

Step 6: Ongoing Scaling & Optimization

White label link building is not a one-time effort. We monitor performance trends and refine strategy over time. As your client’s authority grows, we adjust the anchor text strategy, target higher authority placements, expand into additional relevant niches, and strengthen topical authority. This progressive scaling ensures continued ranking improvement and long-term SEO stability.