
Trusted White Label SEO Partner for Digital Agencies
All set to deliver real SEO results to your clients without building an in-house team?
Maximize your client base with us working behind the scenes, and you’ll be offering full-fledged SEO services under your brand name.

You Sell. We Execute. Your Brand Gets the Credit.
SEO audits & strategy
Ongoing optimization
100% brand-safe delivery
Rank tracking & white-label reporting
White Label SEO Insights
01
37% of small businesses do not handle SEO internally; instead, they completely outsource it to agencies or freelancers.
02
Of businesses with fewer than ten workers, only one out of four accurately measures SEO ROI.
03
SEO is the primary source of online leads for almost half of small business owners, surpassing both paid advertisements and social media.
04
Of mid-sized businesses (those with 50–250 employees), about 38% do not have an internal SEO team and instead rely on outside SEO assistance.
05
In larger businesses, more than 80% use hybrid SEO setups that combine internal teams with outside partners.

What Is WhiteLabel SEO?
White label SEO is an outsourcing model in which a third-party provider offers SEO services to clients under another company's brand. In this configuration, the agency maintains complete control over the client relationship while the SEO work is completed quietly in the background.
White-label SEO is commonly used by agencies to expand their service offerings without the need to build or manage an in-house SEO team. The end client only interacts with the agency, receives branded reports, and is completely unaware of the external fulfillment partner.
Adaired Digital Media's white-label SEO is designed to assist agencies as an extension of their internal operations. We handle SEO execution, reporting, and ongoing optimization, while you keep full control of branding, communication, and client relationships.




How White Label SEO Works For Agencies
White label SEO seeks to separate client ownership and service delivery. The agency remains the primary point of contact, but SEO fulfillment is handled externally.
Client acquisition, onboarding, and relationship management are handled entirely by the agency. The client receives SEO services directly from the agency they hired.
At Adaired, as a leading white-label SEO company, we do SEO execution, including research, optimization, and ongoing maintenance, which takes place quietly in the background. This allows agencies to provide SEO services without expanding their internal teams or infrastructure.
Furthermore, we ensure that all reporting, documentation, and performance updates are delivered using the agency's branding. Communication follows the agency's processes, ensuring continuity and brand integrity.
White Label SEO vs In-House SEO Teams
The comparison below demonstrates the operational differences between white-label SEO and in-house SEO teams.
Aspect | White Label SEO (e.g., Adaired) | In-House SEO Team |
|---|---|---|
Cost Structure | Variable costs are aligned with active clients and workload | Fixed costs, including salaries, benefits, tools, and overhead |
Hiring Requirements | No internal hiring required | Requires recruiting SEO specialists and support staff |
Training & Upskilling | Managed by the provider | Ongoing training is needed to keep pace with SEO changes |
Scalability | Easily scalable up or down based on demand | Limited by team size and hiring capacity |
Execution Speed | Structured processes allow faster onboarding and delivery | Ramp-up time required for new hires or expanded workloads |
Operational Overhead | Minimal internal management | High management and administrative overhead |
Tooling & Software | Included as part of the service | Separate subscriptions and tool management are required |
Client Communication | Remains with the agency; reporting is white-labeled | Managed directly by the internal team |
Brand Control | Full agency branding and ownership | Full agency branding and ownership |
Best Suited For | Agencies seeking flexibility and scale | Agencies investing in long-term internal capacity |
What Will Our White Label SEO Services Cover?
Being a white-label SEO services agency, we are intended to help agencies throughout the SEO lifecycle while remaining brand neutral.
01
SEO Audits
Every successful SEO campaign starts with clarity. Before making changes, we take a deep dive into your client’s website to understand what’s holding it back and where the biggest opportunities lie.
Our audits cover technical health, on-page elements, keyword positioning, content quality, internal linking, competitor benchmarking, and more. We identify crawl errors, broken links, duplicate content issues, slow-loading pages, missing metadata, and structural weaknesses that may affect search visibility.
But we don’t just list problems; we provide prioritized action plans. This makes it easier for your agency to present strategy and next steps clearly to your clients.
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02
Ongoing SEO Management
SEO is not a one-time setup. Search engines evolve, competitors improve, algorithms update, and user behavior changes. That’s why ongoing SEO management is critical for long-term growth.
We continuously monitor performance, refine keyword strategies, optimize pages, improve content relevance, and adjust tactics based on real-time data. Our team ensures your clients don’t just gain rankings temporarily; they maintain and improve them consistently.
This ongoing optimization helps increase organic traffic, improve engagement metrics, and drive sustainable growth month after month.
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03
Technical SEO
Even the best content won’t rank if the technical foundation is weak. Technical SEO is the backbone of every successful campaign, and we treat it that way.
We analyze website architecture, URL structure, crawlability, indexing status, XML sitemaps, robots.txt files, site speed, mobile responsiveness, structured data, and overall site performance. We ensure search engines can easily crawl and understand the website.
By strengthening the technical base, we remove invisible barriers that may be limiting rankings and unlock the full potential of your client’s website.
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04
Content Optimization
Content is more than just keywords placed on a page. It needs to match search intent, answer user questions clearly, and provide real value.
We conduct in-depth keyword research and cluster keywords strategically to build topical authority. We optimize existing pages by improving headings, metadata, internal links, structure, and readability. When needed, we recommend new content ideas based on gaps and opportunities.
Our focus is always on creating content that ranks and converts, not just content that fills space.
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05
Link Building
Search engines trust websites that other authoritative websites trust. That’s where strategic link building comes in.
We focus on acquiring relevant, high-quality backlinks from credible sources within the industry. Our approach avoids spammy tactics and focuses on long-term authority development. We prioritize contextual placements, niche relevance, and natural anchor strategies.
This structured backlink acquisition strengthens domain authority and improves ranking potential in a sustainable way.
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06
Rank Tracking and Reporting
Transparency is key in any client relationship. That’s why we provide clear, easy-to-understand, white-labeled reports that reflect your agency branding.
We track keyword movements, organic traffic growth, backlink performance, technical improvements, and overall campaign progress. Our reports help you confidently show results to your clients while reinforcing your expertise.
You stay in control of communication, and your clients see measurable progress backed by data.progress, and you stay in control of the relationship.
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Common White Label
SEO Use Cases
Outsourcing SEO services is used across different types of agencies and service providers, primarily as a way to support ongoing search optimization without expanding internal teams. The following use cases reflect common operational scenarios:

Web Design Agencies Adding SEO Retainers
Web design agencies often introduce SEO as a recurring service after a website launch. White label SEO allows these agencies to offer ongoing optimization, monitoring, and reporting without building a dedicated SEO department.
PPC Agencies Expanding into Organic Search
Paid media agencies frequently complement pay-per-click services with organic search offerings. White label SEO enables PPC-focused teams to support long-term visibility and traffic growth alongside paid campaigns.
Consultants Supporting Long-Term SEO Clients
Independent consultants and marketing advisors may use white-label SEO to fulfill execution-heavy tasks while remaining focused on strategy and client management. This model supports continuity for clients requiring ongoing optimization.
Multi-Location or Franchise SEO Support
Businesses operating across multiple locations often require scalable and standardized SEO execution. White label SEO supports consistent optimization, reporting, and performance tracking across regions while maintaining centralized brand control.
How White Label SEO Works at Adaired
At Adaired, our white-label SEO process is designed to let agencies retain full client ownership while we handle execution behind the scenes.
You Acquire and Manage the Client
You handle sales, onboarding, and all client communication under your brand. From the client’s perspective, SEO services are delivered directly by your agency.

Campaign Onboarding and Scope Alignment
Once a project is approved, you share campaign details, goals, and access requirements with us. We align on scope, timelines, and reporting expectations before execution begins.

SEO Execution by Our Team
Our team handles the complete SEO workload in the background. This includes technical SEO, on-page optimization, content optimization, off-page SEO, local SEO, and ongoing performance improvements based on the defined strategy.

Dedicated SEO Manager for Scaled Accounts
We assign a dedicated SEO manager to oversee execution, coordinate workflows, and serve as a single point of contact. Your manager oversees execution across accounts, coordinates tasks internally, and acts as your single point of contact.

White-Labeled Reporting and Deliverables
We prepare all reports, dashboards, and updates with your branding. Every deliverable is client-ready and aligned with your reporting cadence.

You Deliver Results Under Your Brand
You share insights, rankings, and performance updates with your clients. We remain fully behind the scenes and never communicate directly with your clients.

Ready to Offer SEO Without Building an In-House Team?
If you’re exploring white-label SEO for your agency, we’re ready to walk you through the process, scope, and next steps.
Talk to our team to understand how our reseller SEO services model fits into your current services and workflows.



Frequently Asked Questions
What is white-label SEO?
White-label SEO is a fulfillment model in which one company provides SEO services, which are then resold by another under their own brand. The agency owns the client relationship, while SEO execution happens in the background.
Are reports and dashboards white-labeled?
How long does it take to see results from SEO?
How do we balance SEO work with your deadlines?
What parts of SEO do you handle vs what we manage?


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