Top 7 Emerging Shopify Trends To Watch Out For In 2023

Did you know there are over 4.12 million stores on Shopify right now? Shopify is the top choice for businesses to sell their products and services online. It's got fancy features and tools that help with online shopping.

As more and more people shop online, Shopify keeps getting better. New things are happening in how Shopify works, and businesses need to know about them. To do well on Shopify, businesses should keep up with these changes and use them in their online stores.

However, it might be tricky to utilize these changes if you don't have experts on your team. So, hiring a web development company USA is a good idea. Now, let's not wait any longer and learn about these changes, starting from the basics and how they can help your business. 

Table Of Contents

1. What Is Shopify Development?
2. How Shopify Can Be A Boon For Your Ecommerce Business
3. Customer Experience
4. Increased Competitiveness
5. Boosts Performance
6. Future-Proofing
7. What Are the Latest Shopify Trends That You Should Be Updated With?
8. Complete Mobile-Friendly Checkout Experience
9. The Power Of Voice Search
10. Use Of AR And VR Technology While Shopping
11. Virtual Customer Support And Chatbots
12. Increase Reach With Social Commerce
13. Support Of Headless Commerce
14. Subscription-based Ecommerce
15. In A Nutshell

What Is Shopify Development?

Shopify development is like building and designing online shops. It is a helpful platform that makes it easy for businesses to create and run online stores.

People who work on the Shopify platform use a unique computer language called "Liquid" to make the store look how they want. They can also use some special features from Shopify to make custom features and add other widgets. See the basics (in the attached image below) of liquid coding to establish a baseline for understanding this coding language.

It is essential because it helps businesses have an excellent online store, give customers a smooth shopping experience, and sell things online successfully.

How Shopify Can Be A Boon For Your Ecommerce Business

Shopify started in 2006, and it helps people who want to sell things online. It's a handy tool for starting, managing, and making your online store bigger. It's made for anyone who wants to run an online store.

Let us look at some of the latest Shopify eCommerce trends to help you understand why it is the best platform for your business.

• In 2022, the platform generated more than $5.6 billion in earnings. An increase of over $4 billion in this number since 2015 has consistently demonstrated the platform's growth.
• Shopify's global economic impact has been substantial. They have generated $319 billion in global GDP so far.
• This is a reminder to deliver a great mobile shopping experience. Smartphones and tablets account for 79% of Shopify store traffic. Make sure your storefront works on all devices to simplify checkout.
• Shopify sells many products, but fashion is the most popular. Nearly 75.5k Shopify clothing stores existed in April 2021.
• The second largest category was home and garden, with 33.8k shops. Only 6.2k shops sold auto truck parts.
• About 2.1 million people use Shopify daily to shop for products and services.
• 1.75 million online retailers use the Shopify platform to power their businesses.

Now that you know the most recent Shopify facts, let us examine the benefits of using this platform for a business like yours.

Customer Experience

People who shop online want it to be easy and feel like it's made just for them. To make customers happy, businesses must keep up with what's new in Shopify commerce trends.

Increased Competitiveness

In the online shopping world, many businesses compete to win customers. If a business doesn't keep up with what's new, they might lose to other businesses. By staying updated, businesses can be better than others and get and keep customers.

Boosts Performance

This means using new tools and ideas to make a business better. For example, using intelligent computer programs to make shopping or websites work better on phones can help businesses make more money and do better overall.

Future-Proofing

To ensure a business stays good for a long time, it must keep up with what's new in Shopify trends. They can use new tools and ideas to keep their online stores working well and valuable for a long time.

What Are the Latest Shopify Trends That You Should Be Updated With?

After exploring different online trends, we have identified some key trends in Shopify that have helped businesses take their profits to the next level. Let’s look at some of them.

Complete Mobile-Friendly Checkout Experience

Studies show that mobile shopping surpassed 387 billion U.S. dollars in 2022. But there's a problem when people try to buy things on their phones—it's not easy to pay for them.

To make it better, businesses can use two new tools that Shopify (a popular online store platform) came out in 2022:

1. For big businesses using Shopify Plus, there's something called "Checkout UI Extensions." It lets computer programmers make unique things that help customers pay more easily on their phones. They can change how things like shipping, payment, and order summaries work during the checkout process.
2. For smaller businesses not using Shopify Plus, there are "Shopify Functions." This tool lets programmers change behind-the-scenes stuff to improve discounts and checkout. It makes things smoother for customers.

The Power Of Voice Search

Many people like talking to their devices to find things they want to buy instead of typing. So, if you have a Shopify store where you sell things, adding a feature that lets customers search using their voice is essential.

You can do this using Phebi, which works with Shopify. Phebi can be used on computers, iPhones, Windows, and Android devices. This tool looks at your online store and makes a special list of words and phrases from what's in your store. Then, it connects this list with the products you have in your Shopify store. This way, customers can easily find what they want to buy by talking to their device.

Use Of AR And VR Technology While Shopping

Augmented and Virtual Reality is changing how we shop online by making it more like real life. They can be used to show us 3D pictures of products, let us try them out virtually, and even give us demos.

Recent research found that about 40% of people are willing to pay more for a product if they can use AR technology to try it before buying it. That's why big brands like Ray-Ban, Gucci, Ikea, Nike, and Lenskart use AR and VR to improve shopping. Even Shopify, a popular online store platform, lets businesses add AR and VR to their stores. They can hire a Shopify website developer to do this and increase the chances of making more sales.

Virtual Customer Support And Chatbots

Chatbots and virtual support are crucial for online stores that want to help their customers quickly, all day, every day. Moreover, by adopting chatbots, businesses can reduce customer support costs by up to 30%. These chatbots use intelligent computer technology to understand customers' questions and give them good answers. They can even learn from past conversations to get better at helping in the future.

If you use Shopify for your online store, you can connect it with other tools like Zendesk, Zowie, and Deeponverse to get chatbots and virtual customer support. And if you prefer, Shopify has its own store to regulate your supply chains, where you can find many chatbot apps to add to your online store.

Increase Reach With Social Commerce

Social commerce is when online stores use social media like Facebook and Instagram to sell things. It's like shopping on those apps; you don't have to leave them to buy stuff. This is becoming popular, and it's expected to be worth $2.9 trillion by 2026.

If you have an online store using Shopify, you can easily connect it to Facebook and Instagram and collect customer data. This makes it simple to show your products on these apps and let people buy them. You can also make a page where people can shop from within these apps.

Support Of Headless Commerce

Headless commerce is a new idea among Shopify merchants because it helps businesses be more flexible and improve their online stores. It's like splitting the store's look from how it works behind the scenes. Between 2022 and 2032, the headless CMS software market is projected to grow at a CAGR of 22.1%, from an estimated market size of US$ 751.6 Mn in 2022 to US$ 5,528.5 Mn in 2032. This means you can change the store's appearance without messing up how it works. Many e-commerce businesses use this to make their online stores load faster and work better.

If you use Shopify for your online store, you can use the Storefront API to do headless commerce as per consumer behavior. If you don't have your own tech experts, retail brands can hire Shopify experts to make the front part of your store look how you want it to and connect it to Shopify's back part to make your online store unique.

Subscription-based Ecommerce

If you sell things in your e-commerce stores and want to offer products or services that people pay for regularly (like every month), you need to know about subscriptions. Shopify has built-in tools to help you make and handle subscriptions. Moreover, it is expected to generate more than 38 billion dollars in revenue by 2023. Therefore, it is going to be an additional profit for your business. You can also add a Shopify Subscription App to your store to make lists of subscription stuff. You can control all your subscriptions through the admin portal.

Besides the built-in tools, Shopify also works with other apps that can do fancier things with subscriptions, thus improving brand loyalty. These apps can help you sell more stuff to your customers, like suggesting other things they might like or managing subscription boxes. Using apps like RecurrinGo and Appstle Subscriptions with your Shopify store can make your customers like your store and make monthly money.

In A Nutshell

Knowing what customers want when shopping online is crucial to succeeding as an online retailer.

Shopify is an increasingly popular e-commerce platform with new features and tools for increasing store owners' profits.

In this blog post, we discussed some Shopify development trends you should know about. These things can help you do better in your online store and make more money.

Whether you want to make your customers feel special, use social media, make your store work well on phones, use cool technology like augmented reality, or be kind to the environment, Shopify has tools to help you do it. So, ensure you know what's new in Shopify to keep your online store successful and beat the competition.

Adaired Digital Media is a Shopify development company committed to elevating businesses in the online realm. We specialize in building websites that support growth, improve online presence, and establish a dominant position within respective industries.

Our expertise has empowered many brands across various sectors, from small businesses to corporate giants. Moreover, our expansive array of digital marketing offerings, encompassing brand evolution and global advertising endeavors, guarantees outstanding outcomes and a substantial return on investment. At Adaired, we aim to exceed expectations and provide superior Shopify development services of the highest caliber.