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What is White Label SEO and Why Should Your Agency Care?
17 Apr, 2025
As per recent reports, the global SEO services market is projected to grow by $146.96 billion in 2025.
A huge number it is!
This gives a heads-up to SEO agencies that growing isn't that easy now! Providing satisfactory results and fulfilling the customer's demands is overwhelming. This is where white label SEO services come into play!
It is a digital marketing strategy that allows businesses to outsource search engine optimization services while maintaining brand confidentiality.
This guide breaks down what white-label SEO is, how it works, its benefits, and the tactics to select the ideal partner for long-term growth.
Understanding White Label SEO
White Label SEO is when an agency offers SEO services to its customers with its brand but outsources the work to a third-party agency, freelancer, or consultant. Certainly, it is a practical approach to meet demand, fill skill gaps, and expand your service offerings.
A small digital marketing agency, for example, may have 20 clients, each of whom requires four blog posts per month. Their goal is to rank the articles high in Google searches and drive more traffic to their website. And, the agency lacks in-house SEO expertise; hence, they get assistance from outside providers to create 80 articles every month. Here, the white-label service provider receives the ideas to write the articles, completes the task, and then delivers it to the agency. Next, the agency handed it over to the client and, with a markup price, earned a healthy profit margin. The result—the job is completed on time, customers are satisfied and the agency claims the credit.
The Benefits of White Label SEO
Teaming up with the best White Label SEO agency offers several benefits. Discovering the ideal partner lets the agency stay ahead in the modern competitive landscape.
It Comes With Scalability
The demands placed on your team rise as your clientele grows. It may put a strain on your internal resources. White-label services enable you to satisfy this demand without adding more staff. You can quickly expand your capabilities if you take on a big project or acquire more clients.
Cost-Effectiveness is Assured
Of course, it can be costly to hire and train an entire team of SEO specialists. According to recent data, SEO professionals typically make $60k a year. Additionally, you should think about the cost of training, equipment, and the hiring process. Considerably, white labeling is a less expensive option. It is inexpensive up front and gives you access to a network of skilled experts. As a result, you can use the savings to expand your agency by spending them on client acquisition and marketing.
Expertise At Your Fingertips
SEO is a diverse industry with numerous specializations, including content creation, technical SEO, and link building.
It can be difficult to find and keep professionals in each of these fields. According to a recent survey, the number one reason businesses outsource marketing activities is a lack of in-house expertise. A provider offering exceptional White Label SEO Services can assist you in gaining access to SEO experts with the technical skills required to deliver excellent results for your customers. You can provide a high-quality service for all aspects of SEO.
Let You Focus On Company Growth
Outsourcing SEO to a white-label agency allows you to concentrate on business expansion. Client management, result-oriented strategy, and client acquisition are the most important tasks for your agency. So, you can focus on growing your business while your white label partner handles the deliverables.
What Does The Best White Label SEO Agency Do For You?
Delivering the SEO know-how you require at the appropriate time is the role of a white label SEO provider. There are several services that they can offer. For example, a freelancer has expertise in one service, like content marketing. On the other hand, the white label SEO reseller can offer different services, products, and packages that best suit your and your client's requirements. Here is what they can offer you:
White-label SEO reports
The professionals create reports that are simple to read, demonstrating how SEO affects a client's business and providing growth advice.
Keyword Research
In order to customize a strategy for the client's audience and drive relevant traffic to their website, they identify and evaluate keywords.
On-page SEO
Providers improve a website's search ranking by optimizing title tags, headings and subheadings, URLs, meta descriptions, page speed, and links
Off-page SEO
The white-label service company has expertise in link-building, guest posting, public relations, social media marketing, and local SEO, helping to indirectly boost rankings.
Other services that can improve your offer and your client's overall SEO include:
Pitching: To sell the value you offer and persuade more prospects to invest in SEO, the professionals create clear, data-supported pitches.
Technique: Providers create plans that outline the key steps in an SEO campaign, such as which strategies to use and how to implement them.
Content creation: They create or help with content marketing services, such as blogs, articles, website content, ebooks, social media posts, and so on.
How to Choose the Ideal White Label SEO Provider?
Primarily and most importantly, you need to tell them what you expect from them and the aspects you are considering they’ll provide. Choose the one that
Provide all services your customer requires
Holds a record of higher organic traffic.
Satisfactory customer support
Taking into account the above elements, the below factors will make it easy to hire the best candidate:
Positive Reviews and Testimonials
These are what show the reliability and authenticity of the provider’s work. Indeed, you can check them out on the website itself. Also, third-party review platforms can be analyzed, including Capterra, G2, Google Business Profiles, the Better Business Bureau, Facebook page reviews, Trustpilot, TrustRadius, Upwork (for freelancers), and Fiverr (for freelancers).
And lastly, seek input from others. Talk to your friends, coworkers, and other business owners. Has anyone had luck with a particular provider? Have you had a bad experience? People, you know recommendations are a reliable way to find or avoid a white label company.
A Well-Optimized Website
The website of the white-label service provider should be expertly designed and optimized. Check out the services they provide and see if they meet your client's needs. Look out for:
The web page loading speed
How user-friendly the website is
How understandable the content is
In all, the above shows the effectiveness of optimization. This is what your customers crave, and if you had a poor experience, look for another option.
Case Studies With Relevance
Are there samples of the provider's work and how they have benefited others on their website? In a case study, you should see:
The outcomes they have attained
How those outcomes were attained
However, nondisclosure agreements prevent white labelers from disclosing clients publicly. Request samples of a provider's work if case studies or samples are not available. Outstanding Customer Support One of the main reasons why customers stop doing business with a company is frequently poor customer service. The reputation of a provider for customer service has an impact on yours. If a client has an SEO issue and you are unable to get a response from your partner, it will reflect negatively on you. You should, at the very least, be able to reach a provider by phone and email during business hours. Bonus points if the provider provides: Live chat Regional assistance A help center that answers frequently asked questions Is the white-label SEO company transparent about its procedures and methods? Contact them to find out more about their operations before setting up a meeting or demo. Find out: What are their areas of expertise in SEO? How long have they been in business? What is their strategy for boosting website rankings? What kind of SEO tools do they use? (e.g., Semrush, Google Search Console, BuzzSumo, etc.) Are there packages available for SEO? How does your project management work? Can you give examples of how you have helped other organizations? Choose a provider whose pricing structure works for both your needs and your budget. Depending on the provider, their offerings, and their location, white-label SEO costs can vary significantly. Additionally, different pricing models are typically offered by providers. For example: Ethical And Transparent Work Processes
Simple and Flexible Pricing Model
Monthly packages: They include signing a retainer agreement and receiving the same product, type of work, or number of hours each month.
Hourly rate: Used mostly by consultants or freelancers but less by agencies.
Project-based pricing: Freelancers, consultants, and agencies estimate the total cost based on your specifications.
This pricing model is usually associated with one-time projects rather than ongoing work.
Custom pricing: The agency creates a monthly or yearly quote based on your requirements.
Examine the value for money provided by each provider on your shortlist. Does a package or project contain everything you require? Or would you have to pay more?
Is White Label SEO a Good Fit for Your Agency?
If you lack the tools, time, or experience to give your clients the search engine optimization services they need, white-label SEO is essential.
Outsourcing SEO to a reputable agency allows you to focus on other tasks while still helping your clients improve their search rankings, visibility, and traffic. Choose Adaired Digital Media to outsource your agency’s SEO services today! Contact us to know how we can help you to climb the ladder to success.