Case Study
Search Engine Optimization Case Study
Green Choice Carpet Cleaning
The primary goal of the SEO campaign for Green Choice Carpet Cleaning was to increase organic traffic to the website, improve keyword rankings, and enhance the overall online presence. The focus was on targeting relevant keywords related to carpet cleaning services while emphasizing the company's commitment to environmentally friendly practices.
About the project
Green Choice Carpet Cleaning is a professional carpet cleaning service based in the United States. The company prides itself on providing eco-friendly and effective carpet cleaning solutions. With a commitment to customer satisfaction, Green Choice Carpet Cleaning sought to improve its online visibility and organic search rankings through a comprehensive SEO strategy.
The Challenges
The carpet cleaning industry is saturated with numerous local and national competitors, making it challenging to stand out. The major challenges faced during the campaign were as follows:
- Attracting customers from specific localities.
- The website faced technical issues affecting performance and the user experience.
- Building authority in the carpet cleaning and eco-friendly cleaning niche.
- Integrating Eco-friendly practices into content for SEO optimization
- Building and maintaining an engaged social media presence.
The Solutions
The carpet cleaning industry is saturated with numerous local and national competitors, making it challenging to stand out. The major challenges faced during the campaign were as follows:
1.
Implemented local SEO tactics, optimized Google My Business profiles, and created location-specific landing pages.
2.
Addressed site speed issues, fixed crawl errors, and ensured mobile-friendliness.
3.
Acquiring high-quality backlinks from reputable websites.
4.
Developed content that seamlessly incorporated green cleaning practices while ensuring it was still search engine friendly.
5.
Developed a social media strategy that focused on customer engagement, sharing valuable content, and showcasing positive reviews.
Software We Used
Following are the software/tools that were used throughout the campaign and helped us save hours of our time.
Strategy & Objectives
Green Choice Carpet Cleaning aimed to boost online visibility and attract local customers by positioning itself as a top provider of eco-friendly carpet cleaning services. The SEO strategy incorporated thorough keyword research, on-page optimization, and a technical SEO audit to enhance the website's performance and align content with search intent. Local SEO efforts, including Google My Business optimization and location-specific landing pages, targeted specific geographic areas. Content marketing focused on informative and engaging material related to carpet cleaning tips and eco-friendly practices. Strategic link-building and social media integration strengthened the website's authority and overall online presence. The adaptive approach for Green Choice Carpet Cleaning involved regular adjustments to algorithm updates and changing user behavior. As a result, it led to increased organic traffic, improved keyword rankings, and a reinforced digital presence.
Objectives
1
The primary objective was to position the company as a leading provider of eco-friendly carpet cleaning services, with a focus on attracting local customers in specific geographic areas.
Stratergy
1
Strategic link-building from authoritative sources strengthened the website's authority, while social media integration complemented the overall SEO strategy.
2
Regular adaptation to algorithm updates and evolving user behavior ensured a dynamic approach.
3
Content marketing played a vital role, with the creation of informative and engaging content focusing on carpet cleaning tips, eco-friendly practices, and industry insights.
170%
Increase in clicks & impressions
131%
Increase in page 1 search rankings
91 Keywords
Showing up on 1st page of google
Result:
In 5 months of utilizing SEO services, Green Choice Carpet Cleaning experienced significant improvements in key performance metrics. Clicks increased by an impressive 165%, demonstrating a substantial rise in user engagement. Impressions surged by 131%, indicating a substantial boost in the visibility of the website. The average position improved by 18%, reflecting higher rankings in search engine results.
Increase in searches
171%
Boost in the searches with the local market
Increase in page views
137%
Major improvements in views and brand awareness
Increase in calls
32%
Massive growth in calls from direct customers.
Boost in page rank
143%
Successfully ranked website on target keyword.
The click-through rate (CTR) increased by 17%, showcasing enhanced effectiveness in converting impressions into clicks. Also, 91 keywords start to show up on the 1st page of Google. Overall, these positive outcomes underscore the success of the SEO strategy in elevating the online presence and performance of Green Choice Carpet Cleaning.