Case Study
Search Engine Optimization Case Study
Bayside Heating and Cooling
The primary goal of the SEO campaign for Bayside Heating and Cooling was to boost the website's authority score, keyword rankings, and overall online visibility. The emphasis was on finding relevant keywords related to air conditioning services.
About the project
Bayside Heating and Cooling is a local HVAC (Heating, Ventilation, and Air Conditioning) company serving the Bayside community. Before implementing SEO strategies, the company struggled with online visibility, ranking low on search engine results pages (SERPs), and attracting qualified leads through their website.
The Challenges
The AC Heating and Cooling industry is crowded with both local and national competitors, making it difficult to stand out. The major challenges faced during the campaign were as follows:
- Poor Search Engine Ranking: The company's website received low search engine rankings for relevant keywords such as 'HVAC services in Bayside' or 'heating and cooling repairs.'
- Limited Organic Traffic: Because of its low search engine visibility, the website received few impressions and visitors.
- Ineffective Keyword Targeting: The website lacked optimized content targeting specific keywords related to HVAC services, making it difficult for potential customers to find the business online.
The Solutions
The AC Heating and Cooling industry is crowded with both local and national competitors, making it difficult to stand out. The major challenges faced during the campaign were as follows:
1.
Keyword Research: Identified relevant, high-ranking keywords focused on HVAC services and local search intent.
2.
On-page Optimization: Improved meta titles, descriptions, and optimized content for local SEO, including service pages and blog posts.
3.
Technical SEO: Enhanced site speed and mobile responsiveness, and fixed any broken links or crawl errors.
4.
Local SEO Focus: Optimized the Google Business Profile (GBP), targeting local search terms and enhancing visibility in map results.
Software We Used
Following are the software/tools that were used throughout the campaign and helped us save hours of our time.
Strategy & Objectives
The main strategy for Bayside Heating and Cooling was to improve local SEO and on-page optimization to enhance their search rankings and drive organic traffic. This included comprehensive keyword research targeting location-based HVAC services and optimizing content with local relevance. Improving the user experience through better site speed and mobile responsiveness was also prioritized. Enhancing the Google Business Profile and monitoring progress through Google Search Console were key objectives to increase visibility, attract local customers, and boost overall website performance.
Objectives
1
Improve local search rankings for HVAC-related keywords
2
Increase organic traffic to the website.
3
Attract more local customers through targeted strategies.
4
Enhance the user experience to reduce bounce rates and increase conversions.
5
Build brand awareness and credibility in the local market.
Stratergy
1
Conduct comprehensive keyword research targeting location-specific HVAC services.
2
Optimize on-page elements such as meta tags, headings, and content structure.
3
Improve website performance through technical fixes, enhancing site speed and mobile responsiveness.
4
Enhance the Google Business Profile to boost local search visibility.
5
Monitor progress using Google Search Console for ongoing optimization.
Result:
Improved Rankings
The website experienced a noticeable improvement in search rankings, moving to the first page for several key HVAC-related terms.
Increased Organic Traffic
Organic traffic increased by 30% after optimizing for relevant search terms.
Enhanced Visibility
Local search visibility improved, with more inquiries generated through Google Business Profile listings.
Better User Engagement
Increased Click-Through Rates (CTR) and a better on-site user experience resulted in more leads and conversions.