Digital Marketing Agency That Turns Businesses Into Brands

Did you know there areover 4.12 million stores on Shopifyright now? Shopify is the top choice for businesses to sell their products and services online. It's got fancy features and tools that help with online shopping.As more and more people shop online, Shopify keeps getting better. New things are happening in how Shopify works, and businesses need to know about them. To do well on Shopify, businesses should keep up with these changes and use them in their online stores.However, it might be tricky to utilize these changes if you don't have experts on your team. So, hiring aShopify Ecommerce development companyis a good idea. Now, let's not wait any longer and learn about these changes, starting from the basics and how they can help your business.Table Of ContentsWhat Is Shopify Development?How Shopify Can Be A Boon For Your Ecommerce BusinessCustomer ExperienceIncreased CompetitivenessBoosts PerformanceFuture-ProofingWhat Are the Latest Shopify Trends That You Should Be Updated With?Complete Mobile-Friendly Checkout ExperienceThe Power Of Voice SearchUse Of AR And VR Technology While ShoppingVirtual Customer Support And ChatbotsIncrease Reach With Social CommerceSupport Of Headless CommerceSubscription-based EcommerceIn A NutshellWhat Is Shopify Development?Shopify development is like building and designing online shops. It is a helpful platform that makes it easy for businesses to create and run online stores.People who work on the Shopify platform use aunique computer language called "Liquid"to make the store look how they want. They can also use some special features from Shopify to make custom features and add other widgets. See the basics (in the attached image below) of liquid coding to establish a baseline for understanding this coding language.It is essential because it helps businesses have an excellent online store, give customers a smooth shopping experience, and sell things online successfully.How Shopify Can Be A Boon For Your Ecommerce BusinessShopify started in 2006, and it helps people who want to sell things online. It's a handy tool for starting, managing, and making your online store bigger. It's made for anyone who wants to run an online store.Let us look at some of the latest Shopify eCommerce trends to help you understand why it is the best platform for your business.In 2022, the platform generated more than$5.6 billion in earnings. An increase of over $4 billion in this number since 2015 has consistently demonstrated the platform's growth.Shopify's global economic impact has been substantial. They have generated$319 billion in global GDPso far.This is a reminder to deliver a great mobile shopping experience. Smartphones and tabletsaccount for 79% of Shopify store traffic. Make sure your storefront works on all devices to simplify checkout.Shopify sells many products, but fashion is the most popular. Nearly75.5k Shopify clothing storesexisted in April 2021. The second largest category was home and garden, with 33.8k shops. Only 6.2k shops sold auto truck parts.About 2.1 million peopleuse Shopify daily to shop for products and services.1.75 million online retailersuse the Shopify platform to power their businesses.Now that you know the most recent Shopify facts, let us examine the benefits of using this platform for a business like yours.Customer ExperiencePeople who shop online want it to be easy and feel like it's made just for them. To make customers happy, businesses must keep up with what's new in Shopify commerce trends.Increased CompetitivenessIn the online shopping world, many businesses compete to win customers. If a business doesn't keep up with what's new, they might lose to other businesses. By staying updated, businesses can be better than others and get and keep customers.Boosts PerformanceThis means using new tools and ideas to make a business better. For example, using intelligent computer programs to make shopping or websites work better on phones can help businesses make more money and do better overall.Future-ProofingTo ensure a business stays good for a long time, it must keep up with what's new in Shopify trends. They can use new tools and ideas to keep their online stores working well and valuable for a long time.What Are the Latest Shopify Trends That You Should Be Updated With?After exploring different online trends, we have identified some key trends in Shopify that have helped businesses take their profits to the next level. Let’s look at some of them.Complete Mobile-Friendly Checkout ExperienceStudies show thatmobile shopping surpassed 387 billion U.S. dollarsin 2022. But there's a problem when people try to buy things on their phones—it's not easy to pay for them.To make it better, businesses can use two new tools that Shopify (a popular online store platform) came out in 2022:1. For big businesses using Shopify Plus, there's something called "Checkout UI Extensions." It lets computer programmers make unique things that help customers pay more easily on their phones. They can change how things like shipping, payment, and order summaries work during the checkout process.2. For smaller businesses not using Shopify Plus, there are "Shopify Functions." This tool lets programmers change behind-the-scenes stuff to improve discounts and checkout. It makes things smoother for customers.The Power Of Voice SearchMany people like talking to their devices to find things they want to buy instead of typing. So, if you have a Shopify store where you sell things, adding a feature that lets customers search using their voice is essential.You can do this using Phebi, which works with Shopify. Phebi can be used on computers, iPhones, Windows, and Android devices. This tool looks at your online store and makes a special list of words and phrases from what's in your store. Then, it connects this list with the products you have in your Shopify store. This way, customers can easily find what they want to buy by talking to their device.Use Of AR And VR Technology While ShoppingAugmented and Virtual Reality is changing how we shop online by making it more like real life. They can be used to show us 3D pictures of products, let us try them out virtually, and even give us demos.Recent research found that about40% of people are willing to pay morefor a product if they can use AR technology to try it before buying it. That's why big brands like Ray-Ban, Gucci, Ikea, Nike, and Lenskart use AR and VR to improve shopping. Even Shopify, a popular online store platform, lets businesses add AR and VR to their stores. They can hire aShopify website developerto do this and increase the chances of making more sales.Virtual Customer Support And ChatbotsChatbots and virtual support are crucial for online stores that want to help their customers quickly, all day, every day. Moreover, by adopting chatbots, businesses can reducecustomer support costs by up to 30%. These chatbots use intelligent computer technology to understand customers' questions and give them good answers. They can even learn from past conversations to get better at helping in the future.If you use Shopify for your online store, you can connect it with other tools like Zendesk, Zowie, and Deeponverse to get chatbots and virtual customer support. And if you prefer, Shopify has its own store to regulate your supply chains, where you can find many chatbot apps to add to your online store.Increase Reach With Social CommerceSocial commerce is when online stores use social media like Facebook and Instagram to sell things. It's like shopping on those apps; you don't have to leave them to buy stuff. This is becoming popular, andit's expected to be worth $2.9 trillion by 2026.If you have an online store using Shopify, you can easily connect it to Facebook and Instagram and collect customer data. This makes it simple to show your products on these apps and let people buy them. You can also make a page where people can shop from within these apps.Support Of Headless CommerceHeadless commerce is a new idea among Shopify merchants because it helps businesses be more flexible and improve their online stores. It's like splitting the store's look from how it works behind the scenes. Between 2022 and 2032, theheadless CMS software market is projected to grow at a CAGR of 22.1%, from an estimated market size of US$ 751.6 Mn in 2022 to US$ 5,528.5 Mn in 2032. This means you can change the store's appearance without messing up how it works. Many e-commerce businesses use this to make their online stores load faster and work better.If you use Shopify for your online store, you can use the Storefront API to do headless commerce as per consumer behavior. If you don't have your own tech experts, retail brands can hire Shopify experts to make the front part of your store look how you want it to and connect it to Shopify's back part to make your online store unique.Subscription-based EcommerceIf you sell things in your e-commerce stores and want to offer products or services that people pay for regularly (like every month), you need to know about subscriptions. Shopify has built-in tools to help you make and handle subscriptions. Moreover, it is expected to generate more than38 billion dollars in revenue by 2023. Therefore, it is going to be an additional profit for your business. You can also add a Shopify Subscription App to your store to make lists of subscription stuff. You can control all your subscriptions through the admin portal.Besides the built-in tools, Shopify also works with other apps that can do fancier things with subscriptions, thus improving brand loyalty. These apps can help you sell more stuff to your customers, like suggesting other things they might like or managing subscription boxes. Using apps like RecurrinGo and Appstle Subscriptions with your Shopify store can make your customers like your store and make monthly money.In A NutshellKnowing what customers want when shopping online is crucial to succeeding as an online retailer.Shopify is an increasingly popular e-commerce platform with new features and tools for increasing store owners' profits.In this blog post, we discussed some Shopify development trends you should know about. These things can help you do better in your online store and make more money.Whether you want to make your customers feel special, use social media, make your store work well on phones, use cool technology like augmented reality, or be kind to the environment, Shopify has tools to help you do it. So, ensure you know what's new in Shopify to keep your online store successful and beat the competition.Adaired Digital Media is a Shopify development company committed to elevating businesses in the online realm. We specialize in building websites that support growth, improve online presence, and establish a dominant position within respective industries.Our expertise has empowered many brands across various sectors, from small businesses to corporate giants. Moreover, our expansive array of digital marketing offerings, encompassing brand evolution and global advertising endeavors, guarantees outstanding outcomes and a substantial return on investment. AtAdaired, we aim to exceed expectations and provide superior Shopify development services of the highest caliber.

There is one thing on which we all agree—local SEO for any local business is one of the most important stepping stones to success in this competitive market.In fact, there is a growth ofover 150% in local searcheson Google. Such that nearly half of all Google’s8.5 billion searchesare for local businesses.That means if you are a local brick-and-mortar store and do not have your business’s local SEO in order, you must miss out on an opportunity—when anyone searches online for your products or services.And lots of people are searching.Nearly89% of mobile phone users search for local businessesat least once per week, and almost 58% are searching daily.And from those searches,72% of people will visit the storewithin five miles of their location.Consequently, these users will have a hard time finding you if your local SEO is not in the best condition.So, if that sounds like something you must be working towards but do not know how to do, we have compiled this quick guide. Therefore, by the end of this, you will have a firm understanding of how your business can reach its full potential and multiply your profits. However, if you do not have the resources to keep it up to date, you can always hire local SEO specialists to help you in this task.Let us begin with the basics and learn more about them in detail.Table Of ContentsWhat Are Local SEO Services? Why Is Local SEO Important? Latest Local SEO Google Algorithm Updates 2023Google PigeonGoogle PossumOther Local SEO Algorithm UpdatesPractical Tips To Boost Your Local Business ProfileConduct A Local SEO AssessmentHarness the Power of Your Google Business ProfileMake Your Website Mobile FriendlyEstablishing Consistent NAP InformationHarness the Power of CitationsPromote authentic customer inputCraft Exceptional Local ContentImprove Your Business Visibility With Local SEOWhat Are Local SEO Services?Let us first understand what local SEO is. Local SEO involves enhancing the online presence of local businesses, particularly those with physical storefronts. Businesses can improve their visibility in search engine results for people in their area by following the rules of local SEO.Search engines consider factors like locally relevant content, social media profiles, backlinks, and mentions to deliver the most pertinent local search outcomes. Local SEO empowers businesses to leverage these signals to connect with nearby potential customers and cater to the needs of local prospects seeking their products and services.Local SEO services are strategies and tactics aimed at improving a business's online visibility within a specific geographic area. These services optimize a company's web presence for local search queries, making it easier for potential customers in the vicinity to find and engage with the business. It's vital for small businesses and service providers looking to attract nearby customers and enhance their online reputation in the local market. Moreover, many companies provide some of thebest online reputation management servicesfor your business.Let us go through some of the facts about local SEO to help you understand how important it is for you.Why Is Local SEO Important?There are millions of local searches on Google every minute, and these searches often result in concrete outcomes. In other words,80% of local mobile searches resultin a purchase.This should not come as much of a surprise.97% of people believethat the internet is the best place to learn about a local business.90% of brands said that reviews on the internethad an effect on their local rankings. This is because one of the most important things Google uses to rank local SEO is the quality of the Google Business Profile listings.28% of local searches endwith a purchase in less than 24 hours. There is no doubt that local SEO will help your business grow over time.40% of local SEO campaignsget a Return On Investment (ROI) of 500% or more. It is clear that local SEO is a good thing to include in your marketing plan, and it will not break the bank either.Clearly, local searches constitute a significant portion of the SEO landscape. By positioning your local business within these search results, you increase the likelihood of potential customers visiting your establishment in a matter of minutes. Here are some key algorithmic changes in Google to help you understand what type of content you should seek.Latest Local SEO Google Algorithm Updates 2023Google Pigeon, Possum, and other local SEO algorithm updates have significantly impacted how local businesses rank in search results. These updates are designed to improve local search results accuracy and relevance and help users find the most relevant businesses for their needs.Google PigeonGoogle Pigeon was a prominentlocal SEO algorithm update in 2014. The goal of Pigeon was to improve the accuracy of local search results by giving more weight to distance and location signals. This update significantly impacted businesses that relied on local traffic, making it more difficult for businesses that were located further away from a user's search location to rank well.Google PossumGoogle Possum was another major local SEO algorithm update rolled out in 2016. The goal of Possum was to improve the quality of local search results by filtering out spammy and low-quality listings. This update significantly impacted businesses that were using black hat SEO techniques to improve their rankings. Moreover, it affected more than64% of local SERP rankingsovernight.Other Local SEO Algorithm UpdatesIn addition to Pigeon and Possum, Google has released several other local SEO algorithm updates in recent years. These updates have focused on a variety of different factors, including:Reviews:Google now pays great attention to reviews when ranking local businesses. Businesses with positive reviews tend to rank higher than businesses with negative reviews.Social signals:Google also pays attention to social signals, such as likes and shares, when ranking local businesses. Businesses with a strong social media presence tend to rank higher than businesses with little or no social media presence.Category specificity:Google now prefers businesses with clearly defined categories focusing on a specific niche. Businesses that are generalists or have a broad range of products or services may have difficulty ranking well.Let us look at some of the tips you can use to optimize your local business profile.Practical Tips To Boost Your Local Business ProfileNow that you have a good grasp of what local SEO entails and how it functions, here is a local SEO checklist to assist you in your quest for improved local rankings.Conduct A Local SEO AssessmentOne of the initial steps in crafting a local SEO strategy is to perform a thorough local SEO assessment. This process will give you deeper insights into your current rankings, strengths, and weaknesses.A comprehensive local SEO assessment should encompass various elements, including:Researching local keywordsIn-depth analysis of your competitorsEvaluating your Google Business Profile(s)Examining website factors like page speed, schema, and duplicate contentAfter thoroughly examining the local SEO landscape, you will be better equipped to implement a comprehensive strategy that can yield positive results. Conducting a local SEO assessment every six months or so is advisable to stay updated on further enhancements or refinements.Harness the Power of Your Google Business ProfileFormerly recognized as Google My Business, your Google Business Profile (GBP) is an indispensable asset for individuals seeking to enhance their business's presence on local Search Engine Results Pages (SERPs).Entrepreneurs can input diverse information into their GBP, which encompasses essential details such as Name, Address, and Phone (NAP) particulars, operating hours, and key features related to their products and services. Furthermore, you can embellish your GBP with images, enabling you to showcase your storefront and assist potential customers in confirming their destination.During the setup of your GBP, it is imperative to ensure the utmost accuracy of the information you provide. All the information must align with what is available elsewhere on the internet. Prior to publishing, conduct a thorough review to rectify any disparities.Subsequently, once your GBP is established, it is of paramount importance to maintain and update it. For instance, if a bar extends its services to include food, it is imperative to modify the GBP categories to reflect this expanded offering. Doing so significantly enhances your chances of ranking higher for relevant search queries.Make Your Website Mobile FriendlyWithGoogle's mobile-first indexing approach, having a mobile-friendly website isn't merely a suggestion; it's a vital component of any effective local SEO strategy.Today, people frequently turn to their smartphones when on the go to access information like directions, contact information, and operating hours. Ensuring your website is mobile-responsive is essential to prevent potential customers from abandoning your site due to a slow or frustrating experience.Several factors need consideration to ensure your website is compatible with mobile devices. Firstly, adopting a responsive design is crucial, ensuring optimal viewing on various screen sizes and shapes.Additionally, page loading speed is paramount. The longer it takes for a page to load, the more likely users will leave your site in favor of a competitor's. To address this, you can optimize your images by compressing them to a more appropriate size and writing efficient Cascading Style Sheets (CSS) to reduce loading times. Refer to our dedicated guide for more in-depth guidance on improving page speed.Establishing Consistent NAP InformationIncorporating NAP details into your business operations is essential to any local SEO strategy. This information enables Google's crawlers and potential customers to identify your business, its location, and contact details, ultimately enhancing your chances of appearing in relevant search results.To get started, you must ensure that your NAP details are prominently featured on your website. While they can technically be placed anywhere, including them in the website's header, footer, or dedicated contact page is customary.Maintaining NAP consistency is crucial whenever your business information is shared online. This consistency is a key indicator that search engines monitor closely. Every online mention of your business must display the same up-to-date information. This ensures customers are not led to outdated locations while seeking your services or products.Harness the Power of CitationsCitations refer to any instances where your business's information is mentioned online. Acquiring mentions from reputable and authoritative websites sends positive signals to search engines, enhancing your overall trustworthiness.Various citation types warrant your attention, including structured and unstructured citations. Structured citations involve your business details being featured in directories like Yell.com and Yelp. Conversely, unstructured citations entail your NAP information appearing on websites that aren't dedicated business listing directories.For example, if a business organizes an event and another website includes your NAP details in the invitation, Google's web crawlers will recognize this and factor it into their local ranking algorithm.To promote your business, actively seeking out and capitalizing on these citation opportunities is essential. However, remember to maintain consistency in your NAP information, as previously emphasized.Promote authentic customer inputIn the quest for superior service, it's essential to acknowledge that a whopping98% of consumers turn to online platformslike Tripadvisor, Yelp, and Yell to peruse reviews and glean insights on local businesses and their offerings. Moreover, in its quest to calculate a five-star rating, Google aggregates these online reviews from across the web.When your service excels, you can rest assured that positive reviews will bolster your online presence. However, in times of adversity, addressing negative feedback online actively becomes imperative. This demonstrates your responsiveness and showcases your commitment to improving potential customers and the discerning eye of Google's ranking algorithms.Craft Exceptional Local ContentHigh-quality, original content has always been a fundamental element of a well-structured SEO strategy, and its advantages in the realm of local SEO are widely recognized. Local content on local business listings serves as a means to maintain a prominent presence in the minds of your target audience and can significantly boost your search engine ranking when executed correctly.While there's no one-size-fits-all solution, there are various strategies at your disposal. One approach involves launching a blog to delve into topics that pique the interest of your local community. Alternately, you can optimize your service pages for specific, and less competitive local keywords.In the end, your content must provide added value to your customers while aligning with your broader objectives. Irrelevant or low-quality content can be more detrimental than beneficial, so it's crucial to consider the purpose and relevance of each article or page before embarking on content creation.Improve Your Business Visibility With Local SEONavigating the competitive landscape of search engine rankings can be quite challenging for businesses, particularly for smaller enterprises operating with limited resources. However, the significance of local SEO cannot be overstated when it comes to achieving success in your business endeavors.It is crucial to improve your local search rankings to reach your target audience at a time when people depend more on search engines and online reviews to meet their needs.To embark on this journey towards improved local SEO performance, delve into the following strategies. These include optimizing your website, crafting high-quality local content, securing citations, using local link-building techniques, and garnering favorable reviews on local sites. But remember, your local SEO efforts should extend beyond the technical aspects, i.e., using AI local SEO tools to help you improve your profile.Local SEO success can also be increased by networking with other local businesses, attending community events, and joining local organizations. If your clientele consists of other businesses, ensure that you apply local SEO techniques tailored for B2B interactions.Adaired Digital Media specializes in providing Local SEO business profile services. Our commitment is to enhance your online presence, drive growth, and establish a dominant position within your industry. With our expertise, we've helped numerous brands, ranging from small businesses to corporate giants, achieve remarkable results.Our comprehensive digital marketing services, including brand evolution and global advertising, ensure a substantial ROI. At Adaired, we are dedicated to exceeding expectations and delivering top-notch Local SEO business profile services.