Posted inDigital Marketing

How to Optimize Location-Based Pages?

Do you know, Half of all Google searches have local Search?

Optimizing your website location pages helps increase your visibility online in search result by improving your rankings in both local map pack and organic results.

But, optimizing these location pages isn’t an easy task. Search engine is constantly updating its algorithm, meaning the local SEO strategy you employed today could be obsolete tomorrow.

If you have a local business website or multiple locations, then your online local presence is key to success. 

You cannot ignore Local SEO.

Implementing the steps of a local SEO strategy is art. Here is how to make sure people find the right information about your online business, no matter which location.

· Optimize Your Google My Business Listings

When Looking for a service, Google My Business (GMB) listings are the first thing you will see on top within search results. Here are some tips you need to work to get a good result.

  1. Add Some Services & Products
  2. Include Appropriate Attributes
  3. Consistent Citations
  4. Merge Duplicate accounts and listings
  5. Use the Posts feature
  6. Respond to the reviews
  7. Add a 360-degree view of your business 

·  Optimize Your Multi-Location Business

After Verifying multi-location business on GMB, the next phase is to optimize your local business listing. But before you can do this, you have to understand what local factors help you to appearing in the GMB local ‘three-pack’.

 Accuracy across all platforms is the most important factor. So it’s important to make all information on local listings website including Yellow Pages, Yelp, Foursquare, Google Maps, Hotfrog, and of course, your own website.

Google Spider crawl/Cache all of these pages and, when they collect information about your business, Google will compare it to our GMB listing to check its validity. Any wrong or unorganized information will raise a red flag about the validity of your information and might be your GMB listing being penalized in the rankings.

Another reason you should check your business listings is that customers put reviews on these local business profiles. You have to know as soon as a review is posted, good or bad so that you can respond fast and appropriately.

For More Detail Please Read our Blog

Optimize Your Google My Business Listings

· Manage Your Citations

Multi-location local SEO involves managing your business around the web as well as on-page optimization.

Google looks at how your name, address, and phone number (NAP) appear across the web, with or without links, to determine how to rank your business website in local search.

If your listings are changing, it can badly hurt your local SEO.

· Description of Business Location

The description of the location is where many businesses fail. Some locations page uses the same Meta description on all location pages and just change the area name.

Some ideas on how to make your descriptions unique and relevant.

1. Services Offered: Are there any services or products offered at this area that are unique compared to other areas?

2. Products & Brands: If you have any store in your area, what are some bigger brands that people may be searching for near them?

3. Nearby Locations: Do you have any other location nearby? It can help with internal linking.

4. Unique Selling Proposition: What makes this store unique compared to your competitors in the area?

Create In-depth Content for location pages

 To fully optimize location pages, you need to create a good amount of unique content as per your location service.  It also important that while writing new

· Use Call to Action

Including a call to action is a marketing type. However, it’s something often over Optimized on many location pages.

When adding a CTA, Be Sure that It makes sense and it’s for user experience. Try to avoid keywords in CTA

Some tips for CTA uses:

· Get Directions (link to Google Maps).

· Reserve Table.

· Request Appointment.

·  Shop Now (if online shopping is available).

· Page Load Speed

Page load speed is an important ranking factor for local SEO.

Having a fast Page Load Speed can make the difference between your website ranking in position two and position one in the Google map pack.

Using Google Page Speed Insights can help you find issues with the load speed of your website pages.

· Use Local Business Service, & Product Schema

 At the very least, we have to apply local business schema, or structured data mark-up to every Location web page to optimize your website for local SEO. It’s very hard to get into the Google Local Pack without this.

 Again, the All mindset behind schema or structured data mark-up is told to a Google Bots in their own language. Clarify things for them. Yes, they might understand English, but it’s their second language. So we have spoken to them in their own language for Good local search results.

Keep in mind that local SEO is just one part of comprehensive digital marketing.

The bottom line is Your competitors are working hard to find ways to occupy those spots and they’ll take advantage of every chance they have to get there. These Location-based pages won’t solve your SEO issues same day, but they’re effective planning to start and we’re here to help!

Give us a call today at (Phone Number) or Visit our website – let’s get started today!